Welcome to the website of Martin Treu

Martin routinely travels across Planet Earth working on a variety of projects. We are currently setting up interviews, lectures and book signings. If you’re interested in booking Martin, please feel free to Email Martin.


Thursday › September 30, 2021 › 7:00 pm

Art Worker’s Guild
6 Queen Square, London WC1N 3AT



Saturday › September 11, 2021 › 6:45 pm

panelist at the Neon Speaks Conference
6:45-8:30 PDT
11 September 2021
register for access to the online presentation at: neonspeaks.org



Thursday › September 9, 2021 › 12:00 pm

California Preservation Foundation

Hop on Roadside Pop
Thursday, September 9, 2021 – 12:00 PM – 1:00 PM Pacific
A fast-moving, image-heavy journey through our road’s most iconic programmatic and mimetic icons. Photographers of roadside architecture will join authors of the leading books on roadside architecture to discuss their favorite and most beloved roadside architecture from California and across the U.S.
To register: californiapreservation.org



Saturday › November 7, 2020 › 2:30 pm

Join architect, author, graphic designer and urbanist Martin Treu for an exploration of modern advertising trends and novel architectural advancements flourishing in Europe during the 1920s, and how they would eventually have their effect on the conservative traditional storefronts of small-town America. This was not only a big geographic leap, but a conceptual one as well. But the winds of change were persistent and partially (as well as powerfully) pushed forward by the interests of corporate materials manufacturers and the United States government. In other words, big money. The transformation required several steps: first from the Champs-Elysees and Piccadilly to State Street and Wilshire Boulevard, and then a big stride onward to Main Street. This session will follow a rich narrative, lavishly illustrated with endlessly creative storefront experiments overseas, the best of the work of great American designers in big cities, and end with fascinating examples of how Paris, London, and Amsterdam landed in the American heartland.

Click here for more information…



Sunday › September 27, 2020 › 5:45 pm

Neon Speaks 2020 Festival and Symposium


Friday › September 25, 2020

Neon Speaks Symposium
San Francisco and Oakland
Venue and time TBD



Thursday › March 5, 2020 › 7:00 pm

Art Worker’s Guild
6 Queen Square, London WC1N 3AT



Sunday › March 12, 2017 › 2:00 pm

The 21st Annual Kreines Lecture on Decorative Art and Design

Cincinnati Art Museum
Fath Auditorium
953 Eden Park Drive
Cincinnati, OH 45202


“The Decorated City: A History of Trade Signs”

FREE. Reservations at 513.721.ARTS or cincinnatiartmuseum.org

Are the bright, neon signs that fill our cities examples of crass consumerism or serious forms of visual communication? Join Martin Treu, author of Signs, Streets, and Storefronts: A History of Architecture and Graphics along America’s Commercial Corridors, as he traces the history of the American trade sign from the late 18th century up to the present day.

Wednesday › February 1, 2017 › 7:00 pm

The Neon Museum
Ne10 building
300 Las Vegas Boulevard North
Las Vegas, NV 89101


“The Road to Las Vegas: Learning from Main Street — Its Signs and Architecture”
*Registration required — register here

Monday › March 21, 2016 › 6:45 pm

Crocker Church
1260 12th St,
Sarasota, FL 34236

“North Tamiami Trail”

Thursday › June 4, 2015 › 10:00 am

Level 4  ›  Sheraton Ballroom
Sheraton Towers
301 East North Water Street
Chicago, IL 60611

Saturday › October 24, 2015 › (ACTUAL DAY/TIME TBD)

Chicago Art Deco Society
Venue and exact time TBD

Monday › October 12, 2015 › 9:00 am

National Sign Education and Research Conference
University of Oklahoma — Norman, OK
Co-Sponsored by The College of Architecture

October 12, 2015   ›   9:00 a.m.

Thursday › June 4, 2015 › (ACTUAL DAY/TIME TBD)

2015 Conference of the Society for Experiential Design
Chicago, Illinois

June 4 – 6, 2015 (specific date and time TBA)

Monday › March 30, 2015 › 1:00 pm

2015 National Main Street Conference for the National Main Street Center,
National Trust for Historic Preservation
Atlanta, Georgia

March 30, 2015   ›   1:00 p.m.

“Exiled from Main Street: Reconsidering Business Signs and Historic Architecture”

Friday › February 6, 2015 › 10:30 am

9th Savannah Symposium:
“The Architecture of Trade”
SCAD Museum of Art
601 Turner Blvd.   ›   Savannah, Georgia

Friday › October 3, 2014 › 5:30 pm

“Martin Treu: Signs, Streets and Storefronts”
Free lecture   ›   5:30 – 6:30 p.m.
Evangelical Lutheran Church
115 North Tucson Boulevard   ›   Tucson, AZ 85711
Click here for more information…

Friday › April 11, 2014 › 2:00 pm

Society for Commercial Archeology, 2014 Conference
“Fun in the Sunshine City”
St. Petersburg, FL

Friday, April 11, 2014   ›   2:00 p.m.
“The End of the Trail: Three Visions for Sarasota’s Historic Gateway”

Friday › June 16, 2014 › 11:30 am

Society for Experiential Graphic Design, 2014 Conference
Atlanta, GA

Friday, June 6, 2014   ›   11:30 a.m.
“Convergence and Placemaking: From Signs and Storefronts to Immersive Urban Experiences”